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Although farmers appear to be able to tell their cows apart, cows look very much alike to me. And this similarity in appearance seems to be a general trail across the animal kingdom: one individual of one animal species looks much like another.

Why do human facial and body shapes vary so much?

I understand that human beings live in many different environments (e.g. hot and cold) and have adapted to these (e.g. through lighter or darker skin color), but there seems to be much variation that has no apparent evolutionary purpose. So does the difference have a purpose in itself? That is, did we evlove to vary in appearance, and what is the purpose of this variation?

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There is a substantial variation in some human traits: hair colour, eye colour, height, weight, skin colour, build etc. etc. HOWEVER there is also considerable variation within other species, to suggest otherwise is naive (though quite common). We often feel like there is more variation within our own species because we are more aware of the subtle differences within our own species (we have evolved to be able to recognise those that are more similar to us). Cows for example also have a lot of variation:

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But to answer the question of why traits vary so much generally... There are two principle reasons that demographic patterns might evolve in traits (for example, "Why do Scandinavians tend to have blonde hair?" - [this is just an example, I'm not sure if blonde hair is actually more common in Scandinavia, it could just be a stereotype])

Firstly there is the selectionists view. This is the view that traits tend to evolve for some kind of adaptive reason, therefore most traits (and demographic patterns of variation) exist for some kind of purpose. A selectionist would argue that blonde hair offers some kind of advantage in Scandinavia, over other hair colours, that it doesn't in others. It could be a naturally or sexually selected advantage (perhaps blonde hair is more useful when hunting prey in snow, or there is mate preference for blonde individuals etc.)

In the 1960's though a scientist called Motoo Kimura proposed the neutral theory, a theory that most variation and traits have evolved by neutral processes. For example, scandinavians might be blonde because the humans that colonized Scandinavia were, coincidentally, blondes. Neutralists would argue that the demographic variance we see in humans, and within animal species, is due mainly to random genetic drift.

Here is some more on neutralist vs selectionist, and some on genetic drift. And just to show that other animal species also vary:

Here are some dogs...

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And here are some apes...

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The last image is great, where did you find it? –  Chris Apr 7 '14 at 12:08
Also, it has been shown in several studies that sheeps are able to recognize faces. –  Remi.b Apr 7 '14 at 13:28
@what the pictures are to illustrate the variation within a lineage of ancestry more so - I wasn't focussing on species (tired this morning after a heavily delayed flight!) but of course there are still differences within species as well as within families, genera etc. the concepts of species and such try to put clearly distinct steps on to what is a more fuzzy gradual process. –  rg255 Apr 7 '14 at 15:54
@Chris jamesmollison.com/project_apes.php –  what Apr 7 '14 at 16:38
Other species have plenty of ways to distinguish each other, often driven by sexual selection. This may even form the basis for speciation, e.g. in birds that are reproductively isolated based on songs. –  Winawer Apr 8 '14 at 4:49

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