Short answer
Touch receptors become unresponsive after continuous stimulation, a process called neural adaptation.
Background
There are various touch receptors in the skin (Fig. 1). One of them is the hair follicle receptor. These receptors form sensory nerve fibers that wrap around each hair bulb. Bending the hair stimulates the nerve endings.
All the afferent fibers of the skin receptors in the skin show neural adaptation. A rough classification of the various skin receptors is grouping them in rapidly and slowly adapting fibers.
Rapidly adapting fibers respond mainly to pressure changes. Typical examples are the Pacinian and Meissner's corpuscles, but also the hair follicle receptor.
Fig. 1. shows a static stimulation of the various receptors. Upon initial stimulation, the hair follicle receptor (Fig. 1a) vigorously fires action potentials. Because the hair follicle receptor rapidly adapts, however, it soon stops responding when the hair is continuously, statically bent in that same direction. Once the stimulus is removed it fires another volley of action potentials because the hair moves again.
In other words, the hair follicle receptor responds to strokes, stretch and skin vibrations, as it is a novelty detector; it detects change, just like Pacinian and Meissner's corpuscles do (Fig. 1b,c). This opposed to Merkel cells and Ruffini endings (Fig.1d,e) - these receptors are designed to continuously fire action potentials upon a static pressure stimulus (Fig. 1), although even these receptors eventually give up and become unresponsive.
Fig. 1. The skin receptors and neural adaptation. source: Delmas et al., (2011)
Reference
- Delmas et al., Nature Rev Neurosci (2011); 12: 139-15