The following is only anecdotal evidence, but in my experience it's very consistent.
When products have added fragrance (cosmetics, soap, air freshner, candles, etc), women often seem to enjoy the fragrance whereas men's reaction is normally something from indifference to outright revulsion.
I've tried googling this but the results are all about sexual attraction, which I'm not asking about.
One could speculate that this pattern is because the folks in marketing have worked out that adding fragrances will make women buy things and that as far as men are put off by fragrances, that doesn't have a net negative sales impact. But such theories don't answer the underlying question:
Why is there a difference in experience between men and women reacting to the same fragrances in the first place? Is there a "hard science" explanation for this phenomenon?