My book says,
If in a pond there are 20 lotus plants last year and through reproduction 8 new plants are added, taking the current population to 28, we calculate the birth rate as 8/20 = 0.4 offspring per lotus per year.
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If 4 individuals in a laboratory population of 40 fruitflies died during a specified time interval, say a week, the death rate in the population during that period is 4/40 = 0.1 individuals per fruitfly per week.
What does per lotus per year, and, per fruitfly per week imply?
0.4 offspring per lotus per year
means that each lotus produces on average 0.4 offspring every year. $\endgroup$